We built the marketing partner we always needed.
The story
Why we created The Natural Word
Throughout our careers we saw the same challenge again and again….
Consultancies developed strategy but left internal teams to deliver it. Agencies delivered campaigns but lacked the commercial context. Freelancers brought specialist skills but couldn't see the bigger picture. And budgets were always tight, restricting the resources required to establish marketing teams.
We build The Natural Word because we wanted to offer the kind of partner we were always looking for; senior enough to shape the strategy, practical enough to help make it happen, and invested enough to stay with you until it does.
Meet the founders
Your partners in marketing
Rachel Hunter
Rachel is a strategist, writer and data lover with a background spanning PR, communications, marketing, brand, digital and content. She enjoys diagnosing problems and delivering results. She is also a qualified coach and has managed many people throughout her career, giving her a strong ability to listen, understand different perspectives and ask the difficult questions when they need to be asked. Rachel has global experience and has worked with founders, executives and Boards.
Lucy Haines
Lucy has many years’ experience developing marketing strategies and bringing them to life. She combines strategic brand thinking with a strong understanding of sustainability, giving her the ability to connect what a business stands for with what it actually does. A natural writer and translator of complex ideas, Lucy is particularly good at finding the story in complicated subjects and making them meaningful to the people who need to hear them. She holds an MSc in Environment & Sustainability and IEMA’s Certificate in Environmental Management.
Our mission
To connect purpose & reputation with growth
Make it matter
We help build businesses that know what they stand for, understand their impact and use their influence for good.
Make it happen
We bring strategic thinking down to earth, with the flexibility, resourcefulness and determination to turn ideas into action.
Make it count
We focus on outcomes that move organisations forward. Stronger reputations. Better decisions. Sustainable, measurable growth.
Free Marketing Review
Sometimes you just need a fresh perspective…
Book a marketing strategy session with Rachel & Lucy We’ll discuss your biggest challenges, share an honest perspective on what’s working (and what isn’t), and help you identify where to focus next. You’ll leave with greater clarity and some next steps - whether we work together or not.
